Citibank

Citibank is among the largest financial firms in the world. It has a history of changing names from City Bank of New York during its inception, First National City Bank of New York during its merger with First National Bank and then to its current name which occurred in 1976.

Currently, Citibank is the financial and banking arm of the Citigroup family. Based in New York City, USA, the financial company has earned good position in the international arena making it one of the largest international banks. The company has more than a thousand bank offices and locations in America with branches and offices in some countries in Europe, in Asia-Pacific, in Latin America, in Africa and Canada.

Citibank offers a wide range of financial services. They can include banking, investments, credit cards, loans and mortgages. The consumer banking of Citibank can provide individuals with checking or savings accounts and certificate of deposits. It can help in the overdraft protection of checking account. Different checking and savings product packages are offered by the bank to individuals. This feature can help personal clients to choose the product that fits their needs to effectively manage their finances with the bank.

Moreover, other banking products that Citibank can offer to their prospects and outstanding clients include IRA’s and rollover, private banking and expatriate banking. IRA’s and rollover is retirement plan product of the bank that can help individuals in managing and allocating funds for the future. Private banking is an exclusive banking that can be provided by the bank to individuals whose monetary assets are large in value. In private banking, clients can have personal agents from the bank that can help in the management of financial assets by offering different means to enhance the asset’s worth.

Meanwhile, expatriate banking can aid clients in the management of fund transfer and account when moving from other locations in the United States or in countries that have Citibank branches and offices.

Aside from banking, Citibank can provide lending products and services to individuals who are in dire need of cash but do not have the necessary amount for procurement. Citibank’s lines of credit and loans can include home equity line of credit, personal lines and loans, student loans, home equity loan and mortgages.

Citibank offers various kinds of Citibank card. Before the bank aimed to make its own line of credit card that was called The Everything Card. After realizing that the expenses in the promotion including the overhead of the independent card would become expensive, it consolidated with other financial firms in the marketing of Master Charge which was now then MasterCard. Today, most of Citibank credit cards have the integration of MasterCard. Citibank VISA or American Express cards are also issued by the bank. It can also issue Diners Club credit cards.

Citibank offers different kinds of credit cards. There are credit cards for higher credit limit such as Citi Diamond Preferred Card and Citi Platinum Select and cards for professionals such as Citi Professional Card. Likewise can provide business credit cards as well as college credit cards.

Aside from banking products and issuance of credit cards, Citibank can provide investment services. It can also provide planning services for individuals who want to earn real estate or yet want to upgrade their education. The bank can also give retirement planning, financial planning, investment planning and tax planning.

Some of the products offered by Citibank can be provided through its subsidiaries. Its affiliates can help not only individuals but also small businesses and corporate entities in the provision of other financial services.

Citibank wants to complement their products with value-added services. There can be many ways to obtain services from the bank. Aside from branch banking, Citibank online banking can be a new technological means to transact with the bank using the bank’s product features.

Citibank’s consumer banking services specifically its online banking is considered one of the best in the world. This can be seen through the millions of users that have been recorded in its internet banking division.