First Premier Bank
From a local’s point of view, a community bank is just a community bank, but not with
South Dakota’s First Premier Bank. The bank is a community-oriented financing institution that does not limit itself to the borders of its market. It may have headquarters in the Mount Rushmore State, but its operational perspective covers the whole of US and of course the world.
Success Story Overview
Much of the success of First Premier Bank is seen on the company’s blasting growth. The company now has more than two thousand eight hundred workforce. Their knack of satisfying their customers equals that of the world’s standards. In fact it even surpassed customer expectation. The company’s success is a product of wide network of services, innovative products, better customer relations, strong company principles and an impressive employee empowerment.
More Branches, More Services, More Satisfied Customers
Reaching a wider client-base and exceeding customer expectation are all made possible by its massive network of Premier Banking Centers. Combining its main business line and its sister company, the Premier Bankcard, the First Premier Bank runs transaction in two offices in Minnesota Avenue, one in Kiwanis Avenue, another in 41st Street, two in Cliff Avenue, one branch in Potsdam Avenue and one branch in Sycamore Avenue, all located in the Sioux Falls.
First Premier Bank services are available in Castlewood through its branch in Main, in Kranzburg, the branch is at Dakota Avenue, in Lake Norden, it’s at Main Avenue, in Wakonda, the branch is at Ohio Street, in Watertown, three branches are open at One East Kemp, Ninth Avenue and 34th Street. The First Premier Bank Card sister company has branches in W. Delaware, Sioux Falls, Mickelson Drive, Watertown, Industrial Drive, Spearfish, Cottonwood Lane, Dakota Dunes and 18th St in Huron.
The Premier Bancard
Providing traditional products in a non-conventional way, First Premier leads the pack in community banking. Premier Bancard is the First Premier Bank Credit Card service provider in South Dakota. It’s one of America’s top credit card servicers in fact, it’s included in the Top Eleven MasterCard and VISA credit providers. Its growing clientele now reaches 3.7 million. To be cited such is a no-ordinary feat and it can only be achieved through utmost level of customer service.
The Premier Vision, Views And Values
How does community bank become successful? A community bank is successful because its services are localized. But the success story of First Premier Bank is not a question of how but why. It thrives because it envisions itself to become premiere – premiere in providing services that is reflected on its employees. Its workforce is committed to excellence, teamwork, optimism, responsibility, respect and trust. It views its customers as neighbors and treats each transaction and investment as their own. The company values relationships, and they value such because this it’s where the company draws its life. These relationships, whether it’s consumer or small business, are built on flourishing factors like creativity, confidentiality, consistency and correctness.
Empowering Employees
The customers breathe life to the company, but the employees are the company’s limbs. Without them, a community bank can never succeed. That’s why the First Premier Bank empowers its employees through various programs and benefit packages. The Eagle Service Award and the Premier Performer Award is just few of the company’s initiatives. It believes that boosting the morale of its people is also boosting the growth of business and that’s why these awards are given to employees who exert exemplary efforts. In addition, the company provides career path programs that will further the skills of its workforce.
The Formula And The Factors
Although government and industry standards have already been set to insure quality customer service in banking, the formula for success greatly depends on the company. And in the case of community banks like the First Premier Bank, the factors for effective community banking lie on three groups of people: the customers, the employees and the leaders.